Ten Steps to Go From Idea to Ebook For Sale

2009/03/10 at 10:52 am (Article)

Have you ever thought about writing and publishing a book, but didn’t know where to start? Or maybe you were afraid of ending up with hundreds of copies gathering dust in your garage? Perhaps you’ve even started writing, but you don’t yet have a plan for getting the book printed and sold. If any of these are you, then you should consider publishing your work as an e-book! Why? Because…

• An e-book won’t cost you an arm and a leg to publish.

 • You can sell it online without having to deal with printing, storing, and packing or mailing books-saving you time and making you more money.

• You can test various titles and marketing concepts to find the one that works best.

• You can get your wisdom into way more people’s hands without having to go on a book tour, or beg bookstores for shelf space. Heck, I’ve had someone in New Zealand buy one of my e-books.

• If your e-book sells well online, it’s much easier to find a publisher who’s willing to take you on…And actually give you the budget and marketing support you need to make it a winner.

 • Plus it’s better for the environment. How exactly do you turn your idea into an e-book for sale?

 Step 1) Write your e-book. E-books usually range from about 25 to 200 pages, and include a Table of Contents that ideally links to the appropriate page in the e-book.

Step 2) Format the pages of your e-book. You want plenty of white space and a sans serif font so it’s easy to read on screen. It’s best to do this in a program like InDesign if you ever plan to get it published in print. Otherwise, you can do this in MS Word though there are some weird software glitches you’ll have to work around.

Step 3) Get an e-book cover created. A number of different people specialize in just this, and I suggest you hire one of them versus using your regular graphic designer. You’ll get a better end result for less money. Check out the resources page on my Website for a specific recommendation.

 Step 4) Turn your e-book into a secure PDF. Plenty of free programs can do this for you I like and use Primo PDF to create all my PDF documents.

 Step 5) Create a mini-Website, or a sales page on your current site, to promote your new e-book. Usually these are long form sales letters that give people all the information they need to make a confident purchase. Though sometimes a short blurb will do (especially if you’re selling your e-book for less than $20).

Step 6) Upload your new e-book, then create a Thank You Web page with a link to download the product.

Step 7) Hook up some sort of shopping cart system so people can buy online. If you don’t have a budget for this, you can start with PayPal at no cost. However, some people really hate using PayPal, so I recommend using a full-fledged shopping cart as soon as you can afford it. These typically give you a shopping cart plus an email autoresponder system at a very reasonable price. It’s much easier to run your online business if the two are integrated. Again, you can check out the resources page on my Website for specific recommendations.

Step 8 ) Create a minimum of 3 emails to promote the launch sale of your new e-book. I like to do a one or two-week launch sequence with one email at the beginning, on in the middle, and a final reminder the day before the sale ends. Though you can do a shorter sale for sure.

Step 9) Create at least one follow up email to go out by auto responder after someone buys to make sure they got the product. Be sure to include the link to the download page. This will save you tons of follow up when people don’t download the e-book immediately and can’t find the link. Once you have more than one product, you can also set up additional emails to cross-promote your other e-books or audios.

Step 10) Start promoting! Send your first email. Add the URL to your email signature. Mention your new e-book in your bio, on your blog and in your newsletter. Put it up for sale on Amazon or Clickbank. And so on.

 If you already have a decent sized email list (500+), and you’ve written your e-book on a topic of interest to those folks, you should be able to sell some e-books. The bigger the list the more sales you’re likely to make. Just keep in mind…One promotion for one e-book does not a revenue stream make. You have to market it regularly. And ideally you need multiple products and services you can sell, up-sell and cross sell. So think of your e-book as one piece of yours sales, marketing and product pies. Then get ready to enjoy the sweet taste of success.

By Stacy Karacostas,http://ezinearticles.com


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What is Email Processing? Scam?

2009/03/10 at 9:53 am (Article)

Email processing appeals to people who are looking for typing work and want to make money working from home with their computer.


The email processing scams comes in several variations. They are similar to envelope stuffing scams because you get paid when placing ads and selling the same scam to others.

The promises:

* After paying an administrative fee, you’ll receive a training kit and you can become an email processor processing emails from home.

* You will get paid $5 to $50 for each email you process.

* You can process as many emails as you want and work when you want to.

* You get paid immediately after each email you process.

The warning signs:

* You have to pay a fee to get work. Some companies may need help with sending out emails but they won’t charge money for training materials.

* They promise that they will pay $5.00 – $50.00 for each email you process. Doesn’t that sound like a lot of money to cut and paste responses in emails?

Companies who need help with responding to emails may look for a secretarial service or a virtual assistant but they won’t pay that kind of money per email you send out.

What you will get or what won’t you get?

How will you get paid? What kind of email messages do you process when you become an email processor? How will you be processing emails?

* You will not get paid for each email you sent out. You only get paid when you sell the same email processing scam to someone else.

* You will get an information kit with instructions to send the same ad to others and ask them to send you a fee. You can send that ad by email or newsletters or post ads in newsgroups and Web forums.

* When someone clicks on your advertisement and buys the email processing information from you, they (the buyer – not the company) will pay you through Paypal. Upon payment, you will receive an email from Paypal with the purchase information that will indicate what product your buyer purchased. You will look up the reply you need to send for the product purchase in your training materials. You cut and paste that reply into the email and send it to the buyer.

Ask yourself this question: Would a legitimate company pay that kind of money to send emails where you just copy and paste a message into the emails?

Do you think that merchants sit at their computer or have work at home people sit at their computer all day so they can respond instantly to purchases? This is not how it works.

Merchants set up autoresponders to respond to purchases send email messages automatically. When people pay through Paypal or a shopping cart, the process is completely automated. The shopping cart automatically verifies that the credit card or Paypal payment is valid. After payment approval, the system automatically generates a thank you page and an email message. This page can include any information they want and can be different for each product they sell.

This page can provide a link where buyers can automatically download the information, ebook, or software they purchased. It can even include a form asking for your buyer’s name and email address to put them automatically in a database and autoresponder that can send automated follow-up messages.

So, why would those email processing companies pay you to send email messages manually when autoresponders and other software can do this automatically and can do it faster than you can? Why would a company pay you that much for email processing and for copying and pasting messages they can set up and send easily and inexpensively themselves with autoresponders?

The answer? They don’t pay you for sending out messages. They are making money from selling you a worthless training manual.

You expect to get work and get paid for email processing work. Instead, they will instruct you to place ads and spam other people with the same useless information. They make easy money from people like you who are looking to find work from home with their computer.

Ads for email processors are misleading. Don’t fall for the work at home email processing scam! You will be disappointed. You don’t want to make money by spamming others.

From http://www.content4reprint.com

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The Top 10 Home-Based Business/Work-At-Home Scams

2009/03/10 at 9:48 am (Article)

These scams are not ranked by dollars lost or people scammed. In fact, there’s nothing scientific about the list. It’s just the ten home-based business scams we find the most disturbing.

10. Craft Assembly This scam encourages you to assemble toys, dolls, or other craft projects at home with the promise of high per-piece rates. All you have to do is pay a fee up-front for the starter kit… which includes instructions and parts. Sounds good? Well, once you finish assembling your first batch of crafts, you’ll be told by the company that they “don’t meet our specifications.” In fact, even if you were a robot and did it perfectly, it would be impossible for you to meet their specifications. The scammer company is making money selling the starter kits — not selling the assembled product. So, you’re left with a set of assembled crafts… and no one to sell them to.

9. Medical Billing In this scam, you pay $300-$900 for everything (supposedly) you need to start your own medical billing service at home. You’re promised state-of-the-art medical billing software, as well as a list of potential clients in your area. What you’re not told is that most medical clinics process their own bills, or outsource the processing to firms, not individuals. Your software may not meet their specifications, and often the lists of “potential clients” are outdated or just plain wrong. As usual, trying to get a refund from the medical billing company is like trying to get blood from a stone.

8. Email Processing This is a twist on the classic “envelope stuffing scam” (see #1 below). For a low price ($50?) you can become a “highly-paid” email processor working “from the comfort of your own home.” Now… what do you suppose an email processor does? If you have visions of forwarding or editing emails, forget it. What you get for your money are instructions on spamming the same ad you responded to in newsgroups and Web forums! Think about it — they offer to pay you $25 per email processed — would any legitimate company pay that?

7. “A List of Companies Looking for Homeworkers!” In this one, you pay a small fee for a list of companies looking for homeworkers just like you. The only problem is that the list is usually a generic list of companies, companies that don’t take homeworkers, or companies that may have accepted homeworkers long, long ago. Don’t expect to get your money back with this one.

6. “Just Call This 1-900 Number For More Information…” No need to spend too much time (or money) on this one. 1-900 numbers cost money to call, and that’s how the scammers make their profit. Save your money — don’t call a 1-900 number for more information about a supposed work-at-home job.

5. Typing At Home If you use the Internet a lot, then odds are that you’re probably a good typist. How better to capitalize on it than making money by typing at home? Here’s how it works: After sending the fee to the scammer for “more information,” you receive a disk and printed information that tells you to place home typist ads and sell copies of the disk to the suckers who reply to you. Like #8, this scam tries to turn you into a scammer!

4. “Turn Your Computer Into a Money-Making Machine!” Well, this one’s at least half-true. To be completely true, it should read: “Turn your computer into a money-making machine… for spammers!” This is much the same spam as #5, above. Once you pay your money, you’ll be sent instructions on how to place ads and pull in suckers to “turn their computers into money-making machines.”

3. Multi-Level Marketing (MLM) If you’ve heard of network marketing (like Amway), then you know that there are legitimate MLM businesses based on agents selling products or services. One big problem with MLMs, though, is when the pyramid and the ladder-climbing become more important than selling the actual product or service. If the MLM business opportunity is all about finding new recruits rather than selling products or services, beware: The Federal Trade Commission may consider it to be a pyramid scheme… and not only can you lose all your money, but you can be charged with fraud, too! We saw an interesting MLM scam recently: one MLM company advertised the product they were selling as FREE. The fine print, however, states that it is “free in the sense that you could be earning commissions and bonuses in excess of the cost of your monthly purchase of” the product. Does that sound like free to you?

 2. Chain Letters/Emails (“Make Money Fast”) If you’ve been on the Internet for any length of time, you’ve probably received or at least seen these chain emails. They promise that all you have to do is send the email along plus some money by mail to the top names on the list, then add your name to the bottom… and one day you’ll be a millionaire. Actually, the only thing you might be one day is prosecuted for fraud. This is a classic pyramid scheme, and most times the names in the chain emails are manipulated to make sure only the people at the top of the list (the true scammers) make any money. This scam should be called “Lose Money Fast” — and it’s illegal.

 1. Envelope Stuffing This is THE classic work-at-home scam. It’s been around since the U.S. Depression of the 1920s and 1930s, and it’s moved onto the Internet like a cockroach you just can’t eliminate.

There are several variations, but here’s a sample: Much like #5 and #4 above, you are promised to be paid $1-2 for every envelope you stuff. All you have to do is send money and you’re guaranteed “up to 1,000 envelopes a week that you can stuff… with postage and address already affixed!” When you send your money, you get a short manual with flyer templates you’re supposed to put up around town, advertising yet another harebrained work-from-home scheme. And the pre-addressed, pre-paid envelopes? Well, when people see those flyers, all they have to do is send you $2.00 in a pre-addressed, pre-paid envelope. Then you stuff that envelope with another flyer and send it to them. Ingenious perhaps… but certainly illegal and unethical. In the next issue we’ll share 10 tips on avoiding home-based business/work-at-home scams.

Wishing you a scam-free month!

From http://www.scambusters.org/work-at-home.html

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Stop Yourself from Becoming the Next Target of a Work At Home Scam

2009/03/10 at 9:38 am (Article)

Tired of working long hours? Stressed about not spending enough time with the kids? Learn how to make easy money by working from home with our insider business tips! Read the newsletter below and see how you can start your very own hassle-free home based business today!

With the spread of the internet comes the wrath of spam and scams. Scammers use advertisements like the one above often to lure moms who want to stay home with her children, people with disabilities, people with a few job skills, and those who want to get rich quick.

The internet provides scammers with a fast and affordable avenue of advertising their get-rich-quick schemes to millions. These schemes usually fall under the work-at-home scams or the work-from-home scams.


Recognizing a Work at Home Scam

Avoid falling victim to a work at home scam by recognizing the following warning signs in job advertisements:


  • Boasts no experience necessary
  • Promises easy money and huge part-time earnings
  • Promotes having “inside” business information
  • Asks you to purchase products or instructions before getting “hired”



Outcomes of a Work at Home Scam

Protect yourself from tempting work-at-home promotions that offer exaggerated benefits by being informed of the outcomes. The outcomes of work at home scams include: a waste of money, time, reputation, and morale.

Victims of work at home scams have reported losses ranging from $10 to $70,000. Although the money loss may be recovered, the countless hours that you spend on unfruitful projects can’t. You may also end up selling nonexistent services and poor products to your customers, making yourself vulnerable to charges of fraudulent practices.


Types of Work at Home Scams


  • Assembly Jobs: Involves investing hundreds of dollars to buy instructions and materials to produce crafts and signs for a potential company. After producing the products, the company may refuse to buy your products because it doesn’t meet their standards. 
  • Multi-Level Marketing (MLM): Requires you to recruit new people to sell a scammer’s products or services. You often end up making close to nothing when the direct sales system crashes. 
  • Stuffing Envelopes: Tricks people into believing they can make $3 or $4 per envelope they stuff. If you apply, you may end up receiving promotional material asking you to buy instructions on how to get rich quick. The instruction will show you how to post similar job ads for stuffing envelopes. 
  • Online Businesses: Advertises how you can start your own online business and start making money fast. If you apply you will be asked to purchase a pointless guide to work-at-home jobs. 
  • Processing Claims: Deceives you into thinking that you can make hundreds of dollars a week by processing insurance claims for health care providers. Asks you to pay for training and to buy equipment and software in order to get started.


The best way to protect yourself from work at home scams is by not applying and staying informed of the outcomes. Remember there’s no easy way to make money. Every start up business and career requires hard work, resources, and luck.

From http://www.spamlaws.com/work-at-homescams.html

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